Assignment 1 - Print advert

1

My target audience would be young women around the ages of 15-20

The advert appeals to the target audience because of the person that’s been used, as she’s only 15 years old, and therefore is at a similar age range to the target audience.

The model used is represented as a very casual person; this can be seen through the clothing that she’s wearing. A plain background was used for this advert, as I wanted the audience to focus on the feathers, which wouldn’t be seen properly if other background colours were used. The colours used are also very calming and don’t have much going on to them. The font I used is in italic, as I wanted to give the effect of a formal look. The colours used for both the product name and the slogan, match the colours shown in the model’s clothing and in the background for the image.

By adding the product, which I’m trying to advertise, by adding a slogan and by adding the name of the product.

My advert would probably be featured in teen magazines such as Teen Vogue or Seventeen magazine, which are quite popular, or French magazines as the name of my product is in French.