Wednesday, 28 March 2018

Assignment 3 - Evaluation


How the aims of the production have been met: The main aim of our project was to create a horror movie trailer of approximately 2 minutes. We were able to make our movie trailer suitable for our target audience (teenagers and over) as we made our trailer as engaging as possible through typical conventions of a horror trailer. We were able to deliver our project on time, as we were all very organised when it came to filming the trailer. Because we included actors outside of the class into our trailer, we had to pick an appropriate time almost every week that would be suitable for not only them but us too. When it came down to filming, whether it was with the actors or not, we would film in big chunks as we needed enough footage to cut them down into quick shots- this was done to fit in with the typical conventions of a horror trailer. With our money, we were able to buy camera lights, a dress online and I was able to provide the group each week with fake blood. We needed these things as it was essential for making our movie as scary as possible. The editing for our movie trailer was done on Final Cut Pro. On here we were able to make our trailer fit in with typical conventions of a movie trailer. We added in a title which had been purchased off of the internet, we used transitions throughout like fade in fade out and we added sound effects (gunshots and screaming) which play in time with the quick shots. In addition to this, on Final Cut Pro, we did colour grading as we wanted to make our shots seem like they were filmed in a more dark and scary atmosphere.

How the product applies appropriate codes and conventions and uses appropriate media language: For our trailer, we chose not to go against the typical conventions of a horror trailer. We were able to follow conventions by showing the most interesting parts of our movie to attract our target audience, by adding creepy music when necessary and by showing a disruption of normality when the characters start to hear strange noises in the abandoned house.

How the product represents people, places or events: Our representation of people fits in with our trailer because we followed certain stereotypes that are given to people in this particular genre. For the female character in our trailer, we made her appear weaker than the male characters as we wanted to follow certain stereotypes. She is seen walking behind the men throughout most of the trailer as she is quite frightened - she doesn’t do much talking either. The ghost, however, is also a female but she goes against the stereotypes of a woman. The ghost takes over a lot as she is trying to haunt our other 3 characters and she comes across as someone with a lot of strength and anger. This shows that our trailer includes a variation on how the women are represented. The 2 male characters in our trailer show a lot of confidence in the way that they act. They aren’t the ones to get injured, you see them walking in front of the female character most of the time and they are the ones who are able to mess around when they go to the abandoned house as they are not afraid. In terms of costume, we made it fit in with the genre because we purchased a long white dress for our ghost to because she is trying to embody an angelic nature as the colour white symbolises purity. However, the addition of blood to her dress goes against the connotations of purity and shows the audience that she is, in fact, a figure that personifies something darker.

Where and when the product would be exhibited/distributed: In my opinion, it would be best to put our movie trailer on Youtube, because this is a popular website which is mostly used by our target audience, and because Youtube is a place where most trailers are published today. If we were to distribute our movie trailer in cinemas, then we would choose to do it when there are teenage movies playing, so that our target audience will be able to view our trailer.

What regulations and controls might be applied to the product and how these have been taken into consideration: Our movie trailer doesn’t affect most of the BBFC laws as we have not added any strong language, for example, into our trailer. However, for our movie trailer, we need to warn our audience that the movie isn’t suitable for anyone under the age of 12 as it is a horror movie and may be too intense for young viewers. We will inform our audience by showing the age restriction (12A) at the beginning of the movie.

The strengths and weaknesses of the product in terms of meeting the needs of its audience: From the feedback, we have received, most people have said that our trailer is interesting. This is because we have edited it using quick shots to add to the suspense of the trailer. We have managed to produce a professional looking product by following the typical conventions of a horror trailer as we have not added any spoilers into our trailer and we have edited our trailer well using Final Cut Pro.